The glamour, the giddiness, and the loveliness of the place that started out as Hollywoodland. Always evolving and never boring. Iconic. Why not always be in a Hollywoodland state of mind? Be your own star, a hotshot dreamer, the heartbreak kid, or whatever else can break the surface of your imagination. All are welcome, but hardly anyone leaves. After all, what could possibly be better than a good film?